Indique Seu Amigo was an huge illustration, branding and product crossover project:
1) concept and illustrations for the "MGM" feature screen
2) storyboard, styleframes and creative direction for the launch campaign
The concept of the projects was to bring the feature closer to the user: to make their feeling of helping close friends more gamifiable and scalable. The campaign continued in a humorous tone and sought to create a joke for impossible friends who lived in the garden.
The final delivery was the creation and implementation of the MGM feature in the bank's application, in addition to the assets that built it, in addition to the creative direction of the campaign.
Client — Nubank
Credits
Product Designer: Jac Matiolli
Brand Designer / Illustrator: Cezar Berhe
Brand Designer / Motion: Everton Guilherme
Thank you!
Follow me @cezarberje