Creation, management and development of the illustration style and system for the Nubank brand.
Project developed over the course of a year through market information, trend analysis, qualitative research with customers and involvement of the Product Design team.
This initiative by the branding team was the first illustration project to be fully developed for Nubank, being essential to start debates on the use and good practices of illustration as a tool to humanize the brand and create a better user experience.
The final delivery involved a large guide to good practices, implementation in the Design System, usage training, guidance with Product Managers on the update, etc.
Client — Nubank
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