Art direction, illustration and brand strategy project for the visual identity of Twitch streamer Gigi Valentine. The project concept was to recreate a language based on pulp fiction, cult horror from the 70s, zine printing, Halloween party flyers, etc., to build a colorful and vibrant atmosphere, but which also refers to the universe of horror films and also pop culture
The project included logo, applications, identity guide, typographic choice, naming, badges, creation of emotes and gifs, filter for Instagram, social media pieces, content direction, header, etc.
Client — Gigi Valentine / RONIN Talent Agency
